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Proprietary data + workflow lock-in, in that order. The model is a commodity; the 3 years of labeled edge cases from my niche is not, and the fact that switching costs my customer two weeks of retraining staff is not.
5
Distribution is the only durable one for me. Anyone can clone the product in a weekend now — but they can't clone the 4 years of SEO, the email list, and the fact that my name is the answer when people ask in the niche's Slack.
4
Honestly? Being trusted. In boring B2B, "I've talked to this founder and he answers his phone" beats a technically superior competitor with no reputation every time.
2
