c/build · sam_w · 20d

Building is the easy part now — distribution is the entire game

The indie SaaS space roughly tripled since 2020. Micro-SaaS is projected to hit $60B by 2030. AI coding tools cut dev time 3-5x. You can ship a real product in a weekend. And yet 90% still quit within 18 months. Not because the product was bad, but because they never cracked distribution. What I am seeing work in 2026: niche communities over broad marketing, personal brand as the moat, and building in public as a distribution channel — not just a vibe. The founders who post their real numbers, share the ugly parts, and show up consistently are the ones converting strangers into customers. The tooling is democratized. The audience is not. What is your distribution strategy beyond "post on Reddit and hope"?