Yongfook ran an experiment: raised Bannerbear prices 4x over 12 months. Churn barely moved. Revenue nearly quadrupled with zero new features.

His take: developers price based on what they would pay. Enterprise buyers price based on the problem being solved. The gap is usually 3-5x.

If raising prices by 50% loses you less than 33% of customers, you should have raised prices sooner.